Premium spirits importer and distributer, Mangrove UK, has appointed Nate Booker as the company’s Brand Development Manager for Old Forester and Early Times Bourbon.
In this newly created position, Bourbon specialist Nate will be working with Mangrove UK clients and the wider trade to drive awareness and positioning of these premium American spirits, with a focus on the lauch of a prestigious ‘Buy the Barrel’ program; offering customers an exclusive opportunity to purchase their own barrel of Old Forester.
With his expert knowledge of the category Nate will work with clients to educate their bar tenders, mixologists and customers about the bourbon category, flavours and serves; adding value to the experience of client and consumer alike.
Joining Mangrove UK with 16 years in the drinks industry, Nate has worked with Brown Forman for the last three years as UK brand ambassador for Old Forester and Woodford Reserve; building and hosting education programs, masterclasses, tasting sessions and bourbon focused events.
Commenting on the appointment, Nick Gillett, Managing Director, said:
“We’ve got exciting plans in 2019 for the Bourbon category and are seeing tremendous growth across both Old Forester and Early Times. We’ve been looking for the right individual to help us bring these plans to fruition, and with his expert Bourbon knowledge and industry insight on both sides of the bar, Nate fits the bill perfectly.”
Prior to stepping out from behind the bar, Nate worked in Manchester, as Bar Manager for Simon Rogan at Mr Cooper’s House & Garden. Having learnt the industry ropes in a respected selection of venues and roles in the North of England, Asia and Australia.
Premium spirts importer and distributor Mangrove UK, has enjoyed five years of continuous growth and manages over 20 global premium drinks brands in the UK spanning whisky, vodka, rum, pisco, cognac and liqueurs, several of which are top 10 bestselling brands in 2018.