What better way to start an ambitious year of growth for our brands than with a major supermarket listing? Ojo de Tigre Mezcal will now be available in M&S. Not only is this a huge win for a stellar brand – but also a big step for the wider category as consumers begin to acknowledge the delicious characteristics of Tequila’s smooth little sister.
As a lesser-known agave spirit, Mezcal has long been a favourite of bartenders and mixologists. It lends a smoky something to margaritas and a complex base for Old-Fashioneds and Negronis (to name but a few). Now thanks to the worldwide love affair with Tequila and the increasing sense of adventure amongst consumers, drinkers are exploring Mezcal – and we love to see this recognised by mainstream supermarkets. Whilst Mezcal sales represent a tiny portion of wider agave spirits – the category is expected to grow at a higher rate than tequila. And we’re here for it!
Ojo de Tigre is the brain child of the expert Mexican distillers at Casa Lumbre, who boast some exceptional credentials as ‘farm to bottle’ producers who have a genuine respect for the environment. The spirit is produced with 100% sustainably grown and cultivated agaves, giving a smooth but complex spirit that’s great at attracting new drinkers to the category. Enjoy neat, in your favourite cocktail, or simply mixed with pineapple juice for a refreshing, simple mix.
Shop Ojo de Tigre in M&S stores across the UK. Get it in your basket – you won’t regret it.