March is B-Corp month and you may say so what? But for Avallen, achieving B Corp certification in 2022 was a defining moment – cementing its place as a leader in sustainable spirits. Built on the principles of environmental and social responsibility, becoming B Corp-certified wasn’t just an accolade, it was proof of Avallen’s mission to be the world’s most planet-positive spirit. As one of the first ever spirits to achieve this, Avallen has consistently led the industry in ways to be more sustainable.
Fast forward to today, and that commitment is stronger than ever. But B Corp certification isn’t just a one-time achievement – it demands continuous improvement, transparency, and accountability. Avallen’s carbon-negative production, regenerative apple orchards, and dedication to biodiversity made it a natural fit for certification.
Avallen is the only B Corp-certified brand in the Mangrove portfolio,and continues to set itself apart in an industry where sustainability claims can sometimes fall into greenwashing. B Corp status provides a trusted benchmark, giving consumers confidence that every bottle sold genuinely supports and goes towards building a more sustainable and ethical planet.
More than just a certification, B Corp aligns Avallen with a global community of businesses that believe in doing more – more for people, more for the planet, and more for future generations. By holding itself to the highest standards, Avallen is part of a movement proving that business can be a force for good.
As we celebrate B Corp Month, Avallen continues to push its mission forward in meaningful ways. Next up is World Bee Day, where there are activations planned across the UK and amplification in Cardiff and Manchester – the ‘City of Bees’ – to promote this Bee More planet-positive spirit in the on-trade. The activation will celebrate and champion biodiversity while highlighting the vital role of pollinators, reinforcing Avallen’s mission to make a positive impact, one apple at a time.
So, as we raise awareness, let’s also raise a glass – an Avallen Appletini, of course – to a more sustainable future, one apple at a time.