15 JAN

PRESS RELEASE - New Mangrove Website


Immediate Release: January 2013

Mangrove Launches New Look Website


Premium spirits agency Mangrove has unveiled its new website

Designed by Why Digital Media, the improved functionality and content will aid Mangrove’s distributors and their customers to make the most of the Mangrove portfolio.

The Mangrove portfolio already includes Aba Pisco; Agave Sec liqueur; Beluga Vodka; Ceylon Arrack; Fee Brothers Bitters; Giffard Liqueurs and Sirops; Bigallet; Herradura Tequila; El Jimador Tequila; La Penca Mezcal; Mozart Chocolate Spirit and Liqueurs; Santa Teresa Rum; Toschi’s Fragolí,Myrtillí and Nocello; Velho Barreiro Cachaça, andPortobello Road Gin.  

Nick Gillett, Head of Mangrove comments:

“Each of the Mangrove products has been selected to offer consumers something different, whether that is a brand’s unique history or its specialist production method; and we wanted the website to demonstrate this.

“In addition to the upgraded functionality of the new website, there is an inspirational cocktail section detailing recipes containing the wide range of products Mangrove represents and also comprehensive links to social media sites. The latter will enable users to share the different aspects of the site including feeds from @mangrove_uk and (the company’s own social media sites)."

Users will also be able to contact the Mangrove team with any questions they may have or join the mailing list at a click of a button.

New features also include Press Coverage sections with articles relating to Mangrove’s growing portfolio, as well as cocktail photography with recipes.

Why Digital Media specialises in web design, development and management. It has harnessed the Mangrove company colours and bold, eye-catching imagery to portray the key aspects of the business.



About Mangrove

Created by John Coe and Nick Gillett, Mangrove was formed as a fully autonomous division of Coe Vintners to nurture a portfolio of specialist spirits and liqueurs. Every product in the Mangrove portfolio has been hand-picked. Only products of the highest quality and those showing authenticity, innovation and commercial viability have been considered for inclusion. Armed with this exclusive portfolio, Mangrove has an extensive UK distribution network encompassing on-trade, independent and multiple off-trade retailers and UK duty free, offering a platform for the products that Mangrove represent to achieve their full potential.

Mangrove comprises the following brands:

ABA Piscois produced in the heart of the Elqui Valley in Chile.

Agave Secis the first triple sec liqueur sweetened with Mexican Agave Syrup.

Beluga Vodkais the number 1 Super Premium vodka in Russia made in the century old Mariinsk distillery (Siberia).

Bigallet produces liqueurs and regional specialities such as Génépi Le Grand Tetras, Thyme Liqueur and China China.

Ceylon Arrackis a 100% natural spirit distilled from the sap of the Coconut Flower and aged in Halmilla Wood.

el Jimadorwas created in 1994, in the heart of Mexico’s Tequila region, to pay tribute to Casa Herradura's expert 'Jimadors', the harvesters of the agave plant.

Fee Brothersis a four generation old manufacturer of top quality cocktail bitters that was established in 1864 in New York.

Giffardbegan producing high quality liqueurs in 1885 when Emile Giffard, a pharmacist, invented Menthe Pastille.Tequila Herradurais located and produced in the heart of Mexico's tequila region, in the tiny town of Amatitán, Jalisco. It is all-natural and estate bottled 100% blue agave tequila.

La Penca Mezcal is distilled from 'Salmaina', an outstanding form of Maguey (agave) and stored in white oak barrels to age. 100% Agave and packaged in a hand blown Artisan bottle.

Mozart Distillerie, a family run business, has produced traditional Austrian spirits in Salzburg since 1954 and specialised in the production of chocolate spirits.

Portobello Road Ginis a handmade, small batch, London Dry Gin designed in the Ginstitute above the Portobello Star in Notting Hill.

Ron Santa Teresais an independent, family-owned Venezuelan company which brings 21st century style and technology to the production of the finest aged rums.

Fragolí is an original Italian fruit liqueur made with the best hand-picked wild strawberries.

Mirtillíis a delicate and complex mélange of various plum aromatics with blue plum.

Nocellois a speciality liqueur made from walnuts.

Velho Barreirois one of the most appreciated 'Cachaças' in Brazil because of its delicate aroma, due to the very careful double distillation production method.