28 JAN

PRESS RELEASE - el Jimador Tequila - Off to a Flying Start


Mangrove lands new listing in major UK retailer

January 2013: Specialist spirits company Mangrove has officially secured the single largest national listing for two of its products in a major UK retailer. el Jimador, Mexico’s top-selling Tequila brand, has gained listings in over 300 Sainsbury’s key stores, with el Jimador Blanco priced at £18.99 and el Jimador Reposado at £19.29.

Mangrove currently lists these two lines in 200+ Waitrose stores, and in 50+ Spirited Wines (formally Nicolas) outlets as well as several independent retailers nationally.

Comments Nick Gillett, Head of Mangrove,

We are utterly thrilled with this new listing. It is by far the largest Mangrove has ever landed and it echoes the solid growth Mangrove is experiencing at the moment.” 

Notes to Editors

About Mangrove:

Mangrove was created by John Coe and Nick Gillett in 2003 and was formed as a fully autonomous division of Coe Vintners. Its objective is to assemble and nurture a portfolio of specialist spirits and liqueurs through a UK distribution network encompassing on-trade, independent and multiple off-trade retailers and UK duty free.

Mangrove is continuing to grow internationally. Their United Arab Emirates office opened in Dubai last August to supply top hotels in all seven Emirates with selected brands from the Mangrove portfolio.

020 8551 4966

About el Jimador

Created in 1994, el Jimador is the number 1 selling Tequila in Mexico and pays tribute to Casa Herradura’s expert “jimadores”, the harvesters of the agave, whose job requires the great skill of identifying when the agave is ready for harvest.

El Jimador Tequilas are produced and estate bottled in the heart of Mexico’s Tequila region, using locally grown, high quality, 100% blue agave.