Most Innovative Marketing Campaigns in January

'Spirit of Art' by Giffard chosen by The Spirits Business as one of

Top 10 'Most Innovative Marketing Campaigns in January' 


Liqueurs and speciality spirits brand Giffard took its “Spirit of Art” campaign online with a new social media series featuring photographic portraits of 11 internationally known tattooed bartenders.

In partnership with Mangrove, the brand’s UK distributor, the campaign aims to raise awareness of the brand’s portfolio of liqueurs and speciality spirits.

Captured by photographer Theo Chalmers at Zilouf Bar in Islington, London, images of the chosen bartenders have been gradually published on Facebook and Twitter throughout January.

Additionally, each bartender put forward his own signature drink with a Giffard Liqueur or spirit that was also revealed throughout last month.

“We’re delighted to be working with Giffard to develop and unveil this innovative campaign,” said Nick Gillet, managing director of Mangrove. “It reflects not only the history of the company as one of the pioneers within the liqueurs category, but also the relevance of Giffard and its portfolio to the London bar scene today.”

For the full article, click here