24 JUL

Elements Eight Rum Relaunch Packaging

Happy 10th Anniversary to Elements Eight Rum!

Elements Eight, the single distiller rum from St Lucia, is celebrating its 10th anniversary since its inception at London Bar Show in July 2006. The brand is relaunching with revamped packaging and a focused portfolio. With unchanged rum liquid, the new range pays tribute to the rum's artisanal approach and places greater emphasis on its small batch production. The contemporary feel, a key part of the brand's identity has been evolved, whereby the bottles are shorter and the foiled label design reflects the hand-crafted ethos of the rum. The look is designed to take Elements Eight into the next decade of its journey.

The rums now comprises three variants: Elements Eight Vendome, Elements Eight Exotic Spices & Elements Eight Platinum.

Nick Gillett, Managing Director, Mangrove Global Ltd (UK Distributor), comments: "Mangrove is excited to be launching the new packaging of Elements Eight. It is the perfect way to celebrate this fantastic rum, which set the category alight with its previous bottle in 2006."